Indian Terrain Retail Rebranding

The rebranding reflects a contemporary, globally aware retail identity rooted in Madras heritage, fused with the bold simplicity of American sportswear. All clothing racks are aligned along the periphery, allowing an open, gallery-like central aisle for seamless circulation.The store's environment emphasizes clean spatial design, a cohesive color story, and brand storytelling through detail.Store rugs feature rich Madras plaid and the brand's monogram subtly woven into the fabric, adding a layer of brand reinforcementwith luxury appeal.